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How to Win Campaigns

How to Win Campaigns
Chris Rose is a successful environmental campaigner and communications consultant, here he has written a practical guide to winning campaigns. The guide can be used for any campaign and covers everything from dealing with the media and creating a maste...
 
Our Price£20.99
Code9781849711142
AuthorChris Rose
Publisher:Earthscan
Pub. Date01/09/2010
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Chris Rose is a successful environmental campaigner and communications consultant, here he has written a practical guide to winning campaigns. The guide can be used for any campaign and covers everything from dealing with the media and creating a master plan to the use of celebrities. It includes case studies of successful campaigns, such as Barack Obama's presidential bid and the smoking ban in the United Kingdom.
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